Crafted multi-media websites, online promotion campaigns, online sweepstakes, Flash games and email campaigns. Deployed creative marketing strategies and branding techniques to draw customer traffic to specific websites and content.
Key Accomplishments:
- Pushed the use of A/B Testing to optimize landing pages and click-through requests by an average of 15%.
- Deployed online advertising strategies with the assistance of affiliation and collaboration programs. Increased traffic and gross sales.
- Organized a focus group to research brand recognition and design flow. Translated the results of this study in to real-time upgrades and enhancements to the current system.